Building a Digital Presence
For a Leading Medical Society
Industry
Healthcare / Medical Society
“Creating a digital experience that fosters collaboration and knowledge-sharing within the medical community. The website serves as a hub for professionals to connect, learn, and grow in their specialty, reflecting the society’s dedication to advancing the field and elevating patient care.”
Services Provide
UI UX Design
Web Design
Web Development
Introduction
Cincy OMS
A leading medical society dedicated to advancing the field of oral and maxillofacial surgery, the organization focuses on providing resources, advocacy, and education for professionals. The goal was to build a digital presence that communicates the society’s core mission while enabling members to easily access valuable resources, stay updated on the latest developments in the field, and engage with other professionals.
The project’s focus was to create a user-friendly and informative website that would support the ongoing professional development of oral and maxillofacial surgeons while reinforcing the society’s commitment to improving patient care through education, collaboration, and lifelong learning.
Tech Stack:
Wix/Square Integration
Hours Spend:
40
Team Members:
1
Challenges with the Previous Website
Challenges
While the organization had a committed community, its previous website did not effectively communicate its mission or showcase its expertise. The challenges included:
- Lack of clear messaging: The website did not clearly articulate the organization’s core focus or how it supports professionals in the field.
- Difficult navigation: Important resources and content were hard to locate, leading to a poor user experience.
- Outdated design: The previous site didn’t visually reflect the professionalism or technical expertise of the organization.
- Limited engagement: There were few opportunities for members to interact, connect, or stay updated with the latest industry trends and events.
The goal was to create a modern, professional website that would not only reflect the organization’s values but also improve user experience and engagement.
Solution
Website Development & Content Management
The website was developed using Wix, chosen for its flexibility and ease of content management. Key features of the solution included:
- Professional UI/UX Design: A clean and modern design was created to reflect the organization’s values of education, professionalism, and collaboration. The website incorporated intuitive navigation and high-quality visuals to communicate the society’s mission effectively.
- Improved Navigation & Information Structure: We reorganized the content to ensure that visitors could easily find important resources, events, and educational materials. Clear sections for upcoming events, educational content, and member resources made it easier to explore the site.
- Interactive Features: Features like event calendars, discussion forums, and resource libraries were added to improve engagement and enable members to stay informed and interact with one another.
- Responsive Design: The website was optimized for mobile and tablet devices to ensure a seamless experience for users on all platforms.
- Enhanced Performance: The site was developed to load quickly and deliver a smooth user experience, keeping visitors engaged.
Impact
Impact and Results: Key Performance Indicators
Since launching the new website, the organization has experienced significant improvements in both user engagement and internal operations:
- Increased engagement: Visitors now spend more time on the site, exploring the educational resources and checking event schedules. The improved user experience has led to better retention and engagement.
- Improved accessibility: With easier navigation and a well-organized layout, users can quickly find and access key information. This has led to higher satisfaction among members.
- Content management ease: The team can now independently update and manage content without relying on external support, keeping the site current with the latest developments and resources.
- Stronger community engagement: Interactive features like event sign-ups and discussion forums have encouraged more members to engage with the organization, participate in events, and stay involved with ongoing initiatives.
The website has become a vital tool for this medical society, helping them further their mission and foster a stronger sense of community among professionals in the field.
40%
Increase in site engagement
50%
Improvement in bounce rate
100%
Content management flexibility
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