Building a Digital Presence
For a Strategic Technology Consultancy
Industry
Technology Consultancy (Edge AI, Semiconductors, Embedded Systems, Wireless Solutions)
“Creating a digital experience that reflects the expertise of a leading technology consultancy. The website mirrors the consultancy’s mission, combining clear communication, high-performance design, and seamless interactions to leave a lasting impression on every visitor.”
Services Provide
UI UX Design
Web Design
Web Development
Introduction
Sernitas
The client is a strategic technology consultancy specializing in Edge AI, semiconductors, embedded systems, and wireless solutions. Their goal is to partner with global clients to accelerate innovation, optimize system architectures, and drive product development from concept to deployment.
The project aimed to build a website that clearly communicates the consultancy’s technical capabilities, global outlook, and consultative approach. The design strategy focused on clarity, professionalism, and ease of navigation, creating a refined and user-friendly experience for technical decision-makers and potential partners.
Tech Stack:
Wix
Hours Spend:
32
Team Members:
2
Challenges with the Previous Website
Challenges
Although the consultancy had a strong reputation in their industry, their previous website did not effectively showcase their expertise or communicate their value proposition. The main challenges included:
- Unclear positioning: The previous site did not effectively express the core strengths of the consultancy in Edge AI, semiconductors, embedded systems, and wireless solutions.
- Fragmented content: Information about services and solutions wasn’t organized in a way that allowed visitors to easily understand how they could benefit from the consultancy’s offerings.
- Design mismatch: The old website’s design didn’t reflect the high-tech, forward-thinking nature of the business.
- Lack of compelling calls to action: The previous website made it hard for visitors to engage with the consultancy or learn more about its services, limiting lead generation.
The goal was to build a professional, clear, and user-centric website that enhances the consultancy’s online presence and supports future growth.
Solution
Website Development & Optimization
We designed and developed the website on Wix, a flexible platform that allows for easy updates and ongoing content management. Key aspects of the solution included:
- Professional UI/UX Design: We created a design that reflects the technical depth and strategic thinking behind the consultancy’s services, using minimalist elements, modern typography, and clean visual layouts.
- Clear Value Communication: We structured the content to ensure each service area (Edge AI, semiconductors, embedded systems, wireless solutions) was clearly explained, emphasizing the consultancy’s unique approach and value proposition.
- User-Friendly Navigation: The website was designed to offer an intuitive experience, making it easy for visitors to find relevant technical solutions and insights that align with their needs.
- Responsive Design: Ensured the site was fully optimized for desktop, tablet, and mobile devices, allowing users to engage with the content across all platforms.
- Enhanced Performance: The website was developed to load quickly and deliver a seamless user experience, ensuring high engagement and retention.
Impact
Impact and Results: Key Performance Indicators
After the website was launched, the consultancy saw significant improvements in its online presence and engagement. The new site helped convey a professional and strategic image, making it easier for potential clients to understand the value they offer. Visitors now spend more time on the site, exploring the services and learning how the consultancy can help with innovation and product development.
The improved design, user-friendly navigation, and clear calls to action have also helped with lead generation, as visitors can now more easily inquire about the consultancy’s services or request a consultation. The consultancy also benefits from the flexibility of the Wix platform, which allows them to manage content independently and keep the website up-to-date with the latest service offerings and insights.
The website has strengthened the consultancy’s digital presence, making it easier for clients to connect with them and helping to establish a more professional online image that aligns with their high-level expertise.
30%
Increase in site engagement
50%
Improvement in bounce rate
100%
Content management flexibility
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