User Experience (UX) is the heart of a website and has a very big say in its effectiveness. If a website UX is not good enough, no matter how good other aspects including content are, it will not be able to deliver results.
As a result, UX is given a lot of importance and it is ensured that it is good. Research reveals that a website’s conversion rate can increase by 400% with superior UX design.
In this blog, we will discuss in detail the role of UX design in successful web development.
Advantages of a Superior UX Design in Web Development
Reduces Bounce Rates
If you have a good UX, visitors will be interested in exploring your website and will spend more time. Higher bounce rate means that a large number of visitors leave the website after viewing just one webpage.
Higher bounce rates indicate poor UX and will also affect your SEO. A good User Interface(UI) along with superior UX ensures that visitors are kept engrossed and spend more time on your website. This will reduce the bounce rates.
Better Content Display
If you have very good content on your website, then it complements the UX/UI of your website. Your blogs, articles, images, and videos are easier to access and visually attractive.
A clean UI enhances UX by minimizing clutter and presenting content in an appropriate way. This means that visitors will spend more time reading your content and engaging with the website.
A website having very good content will not be able to get readers unless it is having a good UX/UI.
Enhanced Call-To-Action (CTA)
CTAs are the most important elements of any website as they are ones responsible for actual conversions. They ask the visitors to do specific actions like signing up for a newsletter, registering for a callback, or even purchasing products/services.
A good UX/UI ensures that these CTA tabs and buttons are placed strategically to get maximum response from visitors. For good UX, they are generally placed at the top of a web page, in the sidebar, as a pop-up, or at the end of a blog/article.
Brand Reputation
A website having a good UX can also improve your brand’s reputation as it represents your company. Target audiences are more likely to trust a brand, which has a decent website which is easy to use and can take care of their needs.
UX/UI design is done after taking into consideration the brand image of the company. Design elements like colors, shapes, and fonts are carefully chosen based on brand image. A good UX/UI design will be visually consistent with the brand image.
All this contributes to increasing credibility and improved SEO as well.
Mobile Responsiveness
As the number of smartphones in use increases by the day, websites have to be compatible with smaller screens and work hassle-free on them. A good UX means that the website will adjust to all screen sizes and reach more people, boosting search engine rankings.
Google considers mobile responsiveness as one of the factors for ranking. Thus, with an UX/UI which works well across various devices will get you a higher rank on search engines as well.
4 Step Approach to Executing Superior UI/UX Design
Having seen what are advantages of having a superior Web design, lets see what are the most important elements of the same. It requires strategic planning and market research to come up with UX/UI design.
Let’s discuss five critical elements of a superior UI/UX design.
Market Research
Before you start any kind of web development, the concerned personnel should know about your products/services, target audience, and demographics. UX designers should know what are preferences and behavior of the website’s target audience.
UX design should be based on these elements to make the website a successful one.
Visual Elements
As we have already discussed, the visual elements of a website, like colors, fonts, and shapes, should resonate with the brand image.
A solid visual design enhances user engagement and builds long lasting relationships. For this, the visual elements must be in tune with the company’s brand identity.
Prototype
Web developers should first build some prototypes of the website to get user feedback instead of finalizing all the details by themselves.
This ensures that the final product meets users’ expectations and a lot of time and resources are saved due to this approach.
Usability
After UX/UI designers are ready with the final website, a lot of testing needs to be done to ensure that it works flawlessly. Continuous testing is needed for any website to deliver results over a period of time.
Before the website is open for user interaction, it needs to be ensured that all bugs and errors are removed.
To Conclude
Website represents a company and its products, services and values. You cannot take your company’s website for granted and should be very careful with its features and looks. Along with back-end web development, front-end development like UX/UI design plays a major role in successful web development.
However, collaboration between front-end developers and UX designers is the key to successful web development. Statistics reveal that increasing the UX development budget by 10% can lead to an 83% increase in conversions. So, to cut a long story short, do not underestimate the role of UX design in successful web development.
For your Web design, product design or branding and rebranding requirements, get in touch with Fineart Agency.
