Overview
Revolutionizing Healthcare Analytics
Our Task
Our client, Surgo Health, a Canadian health tech company specializing in data analytics and public health, sought to transform their non-profit consultancy into a for-profit product company. After months of research, we developed a SAAS product helping pharmaceutical, social wellness, and healthcare providers identify medical condition vulnerabilities by region.
Our design concept led to onboarding a major pharmaceutical company, highlighting our journey through the UCD process.
Challenges
Exploring the Boundaries in Healthcare Innovation
Faced with the client’s challenges, our team collaborated to brainstorm innovative solutions. This involved facilitating the client’s transition to profitability, creating a healthcare data platform, fostering collaborations with pharmaceutical giants, integrating data across platforms, and strategically developing products. Our collective efforts prioritized and executed ideas, ensuring a comprehensive approach to deliver impactful solutions.
Approach
We’re changing the way
people think of UI/UX creation
A full-stack structure for our working workflow processes, were from the funny the century initial all the made, have spare to negatives.
Statistics
Project by the numbers
Hours Spent
Avg Customer Rating
Team Members
Countries
HOW WE APPORACH IT
Our Process
After careful analysis of these challenges in detail, we identified the product and started our solution phase and began our work on how we can enhance the user experience and execute this product perfectly. To achieve this, we used the User-Centered Design (UCD) process. By following this, we can ensure that our solutions are effective, intuitive, and user-friendly.
Discovery Phase
Our discovery phase of the UX process involved weeks of conducting research and analysis to gather insights about our potential users, the market, and the competition.
01.
Business Understanding
- Audience Definition
- User Research
03.
Understand user needs and goals
- SWOT Analysis
- UX & Analytics Audit
02.
Market Study
- Competitive Analysis
- Market Research
Competitive Analysis
Define Phase
In the Define phase of our design process, we analyzed and synthesized all the data we collected in the previous Discovery phase to develop a clear understanding of the problem and identify user needs and pain points. This phase laid the foundation for the development of effective solutions that met user requirements and business goals.
01.
Affinity Mapping
Converts data into insights
02.
User persona
Identifies user goals and user behavior
Affinity Mapping
User Persona
Ideate Phase
In the ideate phase of our UCD process, our team generated a variety of creative solutions to address the user needs and pain points identified during the previous phases.
01.
Information Architecture
Focuses on organizing, structuring, and labeling content in an effective and sustainable way.
02.
User Flow Diagram
The path a user goes through when using the product from the start point to the final interaction.
Information Architecture
User Flow Diagram
Design Phase
During the design phase, we create wireframes and prototypes, visually conceptualizing solutions. These serve as blueprints for the user interface’s structure, layout, and functionality.
01.
Wireframing
A visual guide that represents the skeletal framework of a design.
03.
Visual Design
Focuses on enhancing the aesthetic and usability of the product.
02.
Guides and Design System
Ensures consistency and uniformity throughout the design.
04.
Prototyping
End to end prototype to make it feel closer to the end product.
Wireframing
Guides & Design Systems
Visual Design
Test Phase
In the testing phase, we gather user feedback on prototypes, assess usability, and refine designs. This iterative process ensures the final product meets user expectations and needs.
01.
Usability Testing
Evaluating the product by testing it with representative users.
02.
Review
Reviewing the test process.
Usability Testing
Project Outcome
Transformative Triumph
As a result of our project, our client Surgo Health was able to successfully onboard one of the biggest and oldest pharmaceutical companies in the world to this SAAS product.
Clients Onboarded
Average Customer Rating
Users Gained
Countries
Let’s Collaborate