Surgo Health New

Embarking on an innovative venture with Surgo Health a prominent US health technology company, our collaborative efforts were dedicated to a transformative mission.

The challenge at hand was reshaping their established non-profit consultancy into a thriving for-profit entity. This partnership delved into the intricate intersection of data analytics and public health, pushing the boundaries of traditional models to carve a unique niche in the industry.

Fueled by a commitment to innovation our primary objectives in collaborating with Surgo Health were to redefine their non-profit consultancy into a lucrative for-profit entity. We aimed to leverage their extensive proprietary models and data insights, culminating in the creation of a groundbreaking SAAS product. Our focus encompassed seamlessly onboarding one of the world’s largest pharmaceutical companies onto this transformative platform, a testament to our dedication to pushing boundaries and delivering impactful solutions in the realm of health technology and public health.

In the critical phase of research and discovery, our team undertook an exhaustive journey. Through user interviews and a thorough analysis of competitors, we aimed not only to comprehend the intricacies of our target audience but also to glean insights from industry benchmarks.

This meticulous approach served as the foundation for our strategic design decisions, ensuring that every step was rooted in a deep understanding of user needs and industry trends.

Our design process was intricately woven into the fabric of the User-Centered Design (UCD) methodology, ensuring a holistic and user-focused approach. Embracing UCD principles, we consistently engaged in user research, creating designs that evolved based on real-world insights. This iterative cycle, grounded in user needs and feedback, not only enhanced the user experience but also aligned seamlessly with the client’s objectives.

UCD served as our guiding compass, ensuring that every design decision was a thoughtful response to user behaviors, preferences, and industry best practices.

Navigating through the project, we encountered challenges that demanded innovative solutions. A significant hurdle was an inability to access crucial geographical data and insights necessary for informed decision-making. This encompassed understanding the prevalence of diseases in specific regions and determining the optimal distribution and life science companies.

To resolve this, our team implemented a robust data visualization system, empowering the client to seamlessly view and analyze geographical information. This transformative solution not only addressed a pivotal challenge but also equipped the client with the tools to make informed decisions strategically aligned with regional healthcare needs.